ChapterIII:The Benefits And Limitations Of Online Trading Part-7:

How INTEL company use online trading for its favor ?

Intel Corp. is one of the leading companies producing and exporting sectors and processors, sells its products to major technology Manufacturing companies .
The majority of sales happen in the computer industry as some manufacturers of computers, such as DELL used only Intel processors.
Some manufacturers of computers mechanism Using Intel processors and the processors of its competitors as well. The competition is very high in the world of segments. Intel design personal Catalog and sent to the client for completion of commercial transactions. And in 1998, this Operation was carried out through the paper, which makes the distribution process is slow and costly and many times become These catalogs do not contain the old information on the new and modern.
Some major companies such as Cisco, Dell started using the Internet in a small 1995 and 1996 And expand, but the pace is slow. On the other hand, Intel did not scrambled in the direction of online trading. When I opened Intel in the summer of 1998 for the sale of its website on the Internet, sent a report stating that the volume of sales Through online trading increased from zero to one billion dollars in just one month. We believe that Cisco Took 6 months to up to this amount!!! Why??
Online trading in 1998 was more advanced and civilized than the 1995 or 1996 and that Intel built the system More comprehensive. Intel has invested a new method of online trading for the trafficking and the company's management Decided to make online trading an important event in the history of the company so the company is serious about customer online trading.
The site is a network called E-Business Program.
The focus of this Program to provide technical support for many products such as processors, motherboards and memory .
In 1998 Intel was able to reach hundreds of companies to small and medium-sized Around the world. These companies had to send orders through the browsers. Getting to this site is permitted Only to authorized trading partners to enter.
Ordering is the only part of what Intel provides for its customers. The site also provides a tracking service orders and the Library Email contains a lot of documentation for the product and all these actions reduce the pressure on Customer service officers who were sent this information manually in advance.
In this new development for Intel, the company went to the extension of the program on small-and medium - The overall size of the contacts Bontl by phone and fax, while the contacts with the Intel Corp. Large companies were taking place across the electronic data interchange or
EDI.
What are the results of this transformation?
Intel officials say that the company provided in every 45000 Fax to Taiwan three months alone , In 1999. The Intel customers using the web site permanently.